Aimed at Sydneysiders and other neighbouring visitors, the campaign focuses on attracting visitors to stay for longer than just a single day visit to make the most of the many attractions and wide variety of culinary delights the Central Coast has to offer.

RDACC Chief Executive Officer & Director of Regional Development, John Mouland, says the campaign aligns perfectly with the aims of the Central Coast Food Innovation Initiative.

“The launch of the ‘Have a Little Adventure’ campaign ideally aligns with the work of RDACC and its project partners over the past two years to create a food innovation region and establish the Central Coast as a premier food destination,” said Mr Mouland.

“Together with Central Coast Industry Connect (CCIC) and the University of Newcastle, RDACC has led the way to build the Central Coast’s reputation as an internationally renowned centre of excellence in food innovation and production.

“A number of catalyst projects have been successful in informing the development of this initiative including the inaugural Food Futures Industry Forum held in April this year, which attracted more than 100 industry, government and community leaders, as well as producers, manufacturers and suppliers from all ends of the local food chain.

“This event was instrumental in exploring opportunities for connection and cohesion from paddock to plate and brought major stakeholders together to work towards our food destination goals.”

Mr Mouland has congratulated the driving forces behind the ‘Have a Little Adventure’ campaign.

“I would like to commend both Central Coast Council and Tourism Central Coast on the ‘Have a Little Adventure’ campaign — an excellent initiative to highlight some of our best culinary assets and showcase the unique capabilities of our region,” Mr Mouland added.

“I look forward to continuing to work together to make the Central Coast a viable, productive and prosperous culinary destination.”